日圓急升 和泰車面臨漲價壓力 - 汽車
By Joseph
at 2016-07-13T00:01
at 2016-07-13T00:01
Table of Contents
日圓急升 和泰車面臨漲價壓力
蘋果
日圓急漲,國內龍頭車廠和泰車(2207)總經理蘇純興今坦言,日圓匯率短時間內大漲20
%,已致成本大增,確實有漲價壓力,日本豐田(TOYOTA)已來函通知討論匯率問題,雖
尚須進行一連串討論與協商,「恐怕仍難擋住這波漲價。」不過考量到國內車市下半年看
法分歧,為不影響年度銷售計畫,蘇純興表示,和泰車也將積極與原廠協調,討論是否透
過其他方式吸收,或者一步步針對不同車型調整,「不至於一次等同匯率漲足。」
蘇純興指出,日圓匯率這波急升,觸及1美元兌100日圓警戒線,累計短期漲幅高達20%,
在匯率急遽變化的情況下,不同於以往可採其他方式如配備調整來吸收中間匯差,因此無
論是和泰車或是日本豐田,雙方都已面臨不得不儘快協商出方法的地步。
尤其今年豐田汽車獲利較不理想,市場認為,此一壓力將更快轉嫁至總代理,例如目前歐
洲部分國家總代理已針對不同車款進行調漲。不過,為不影響年度銷售計畫以及車市,蘇
純興表示,和泰車仍將積極與原廠協調,因此是否漲價或漲價的時程都仍須視後續討論而
定,目前尚不明朗,不過可預期的是,進口車的壓力會大過於國產車。
新聞連結
http://www.appledaily.com.tw/realtimenews/article/new/20160712/906752/
=====================================
前幾年日圓大貶不降車價還跟官員及民眾講一直是用美元計價
為何現在日圓大漲後,又變成用日圓計價
日圓大漲:車商表示是用日圓計價
日圓大跌:車商表示是用美元計價
官員要不要出來管一管!!
--
蘋果
日圓急漲,國內龍頭車廠和泰車(2207)總經理蘇純興今坦言,日圓匯率短時間內大漲20
%,已致成本大增,確實有漲價壓力,日本豐田(TOYOTA)已來函通知討論匯率問題,雖
尚須進行一連串討論與協商,「恐怕仍難擋住這波漲價。」不過考量到國內車市下半年看
法分歧,為不影響年度銷售計畫,蘇純興表示,和泰車也將積極與原廠協調,討論是否透
過其他方式吸收,或者一步步針對不同車型調整,「不至於一次等同匯率漲足。」
蘇純興指出,日圓匯率這波急升,觸及1美元兌100日圓警戒線,累計短期漲幅高達20%,
在匯率急遽變化的情況下,不同於以往可採其他方式如配備調整來吸收中間匯差,因此無
論是和泰車或是日本豐田,雙方都已面臨不得不儘快協商出方法的地步。
尤其今年豐田汽車獲利較不理想,市場認為,此一壓力將更快轉嫁至總代理,例如目前歐
洲部分國家總代理已針對不同車款進行調漲。不過,為不影響年度銷售計畫以及車市,蘇
純興表示,和泰車仍將積極與原廠協調,因此是否漲價或漲價的時程都仍須視後續討論而
定,目前尚不明朗,不過可預期的是,進口車的壓力會大過於國產車。
新聞連結
http://www.appledaily.com.tw/realtimenews/article/new/20160712/906752/
=====================================
前幾年日圓大貶不降車價還跟官員及民眾講一直是用美元計價
為何現在日圓大漲後,又變成用日圓計價
日圓大漲:車商表示是用日圓計價
日圓大跌:車商表示是用美元計價
官員要不要出來管一管!!
--
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